Royal Academy of Engineering

Britain has always been a hotbed for invention, and that seems set to continue.

“The UK is blessed with some of the brightest minds in engineering and technology, helping the country become world-renowned for its innovation and as a centre of entrepreneurial talent,” says Ana Avaliani, head of enterprise at the Royal Academy of Engineering.

A national digital campaign to promote engineering will launch in January 2018.

‘This is Engineering’ is a major campaign by the Royal Academy of Engineering to change perceptions of the profession. It will begin with a series of high-impact videos to challenge young people’s views of engineering and highlight the role engineering plays in society.

Daniel Rossall Valentine, head of campaigns at the Royal Academy of Engineering, said that the multi-year campaign “seeks to rebrand engineering for young people and encourage them to take up careers in engineering”.